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Apr 7, 2026 - Cosmetics

FocusonSensory:QualityofCosmeticsandHouseholdProductsCrucialforMarketSuccess

The sensory quality of cosmetics and household products is increasingly becoming the focus for manufacturers and consumers. The BAV Institute, part of the international Tentamus laboratory group, offers a comprehensive service portfolio for sensory investigation and evaluation. In addition to classic assessments of appearance, smell, and texture, the institute also supports companies with further inquiries such as performance testing, analysis of off-odors, or the creation of aroma profiles. The offering is complemented by panel tests, stability studies, and the monitoring of sensory properties throughout the entire product lifecycle.

Recent studies show that a product's scent, in particular, plays a central role in purchasing decisions. If it does not meet consumer expectations, the likelihood of a repeat purchase significantly decreases. Against this backdrop, precise sensory analysis is gaining importance—not only for product development but also for quality assurance and brand loyalty.

Beyond sensory evaluation, the BAV Institute offers a wide range of microbiological and chemical investigations. Companies are also comprehensively supported with regulatory requirements. Thus, the institute makes an important contribution to ensuring the quality, safety, and marketability of modern cosmetic and household products.