Advertising claim “Hypoallergenic” - 27th meeting of the BfR Commission for cosmetic products

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Nov 4, 2022 - Cosmetics

Advertising claim “Hypoallergenic” - 27th meeting of the BfR Commission for cosmetic products

In the protocol of the current meeting of the BfR Commission, among other things, the definition of the advertising claim “Hypoallergenic” was discussed.

In this advertising claim, the general consumer expectation – the product does not cause allergies - does not match the actual meaning. The actual meaning is “less allergenic than comparative products”.

It was noted that in the advertising claim “Hypoallergenic”, consumer deception cannot be ruled out and that conducting an HRIPT test (Human Repeat Insult Patch Test) is not sufficient for substantiation. An explanation of the advertising claim is recommended.

Source:

https://www.bfr.bund.de/cm/343/27-sitzung-der-bfr-kommission-fuer-kosmetische-mittel.pdf