Labeling of meat and fish substitute products
Nov 30, 2017 - Foods
Labeling of meat and fish substitute products
The labeling or presentation of vegan and/or vegetarian foods should be designed in such a way that when referring to an animal food or species, it does NOT mislead the consumer.
A misleading situation can generally be ruled out if statements about the animal food are made directly in the product name with a clear reference to the substitute. This clarifies that it is NOT the mentioned animal food, even if the species or a specific part is additionally mentioned with a clear explanation of the substitute product.
Allowed are examples such as:
- Schnitzel based on wheat protein in Viennese style shaped like pork
- Soy strips in Zurich style textured like veal
- Soy protein schnitzel, veal imitated
It is generally NOT permissible to label animal foods, such as turkey schnitzel, beef filet, duck breast filet, etc., solely in connection with the indication "vegan" or "vegetarian."
Prohibited are examples such as:
- Beef filet (vegetarian) fried with onion sauce
- Vegan turkey schnitzel with French fries and salad
Our customer service representatives are well-versed in the labeling regulations and are happy to advise you. Just give us a call if you have any questions.
Source: Federal Office of Consumer Protection and Food Safety (BVL), 2017, Opinion No. 2016/33