News

Go back

11.04.2024 - Cosmetics

New Directive (EU) 2024/825 - Greenwashing

This Directive was published in February 2024 and aims to ensure that companies do not mislead consumers regarding claims about the ecological impact of products.

It also regulates the use of sustainability labels and prohibits the use of general environmental claims (e.g. green, eco-friendly, ecological) that cannot be comprehensively substantiated for the respective product.  

Directive (EU) 2024/825 is to be transposed into national law by the Member States by March 27, 2026, and applied by September 27, 2026.

Already, under the prohibition of misleading advertising according to the Unfair Competition Act (UWG), inaccurate advertising claims can be reprimanded.

Source:

Directive (EU) 2024/825 of the European Parliament and of the Council of 28 February 2024 amending Directives 2005/29/EC and 2011/83/EU with regard to empowering consumers for the green transition through better protection against unfair practices and better information: https://eur-lex.europa.eu